When is a t-shirt not a t-shirt?
When it's part of a manufacturing revolution taking on the staggering problem of textile waste.
Did you know that the world now generates so much waste fabric that we can mass-produce garments from factory leftovers? But it's not a simple process. Watch this short video to learn more about how it's done and meet our friend Reet Aus, ethical fashion pioneer, upcycler and inventor of the Upshirt.
Upshirts are made using the pieces of fabric that are routinely discarded during production - the so called 'waste' that normally gets chucked on the factory floor and thrown in the trash. Pieces of high quality cotton jersey that have been cleverly engineered into uber cool little t-shirts.
Compared to standard manufacturing, each 'Upmade' garment saves, on average 91% water, 81% energy and creates 80% less CO2.
Our newest collection of kid's Upshirts are made from striped organic cotton. The large arrow is patch-worked into the front and Reet Aus' signature tiny arrow can be found embroidered on the back right bottom corner.
It’s time for us to upcycle our humanity by producing and buying in ways that do more good than harm.