Yes that's right. We're a shop and we're urging you to buy less. But y'know, better to buy one thing made to last than fast fashion - especially given it's the second most polluting industry on earth - oil wins that contest - and an industry responsible for 7 tonnes of clothes landfilled every 10 minutes in the UK alone. Which looks like this, by the way.
Fast fashion prices might be low but it feels too high a cost.
The good news?
Every time we extend a piece of clothing's life by just three months we reduce it's carbon, waste and water footprint by an incredible 10%.
Luckily we specialise in planet-friendly, way-cool togs made to last - hand-me-downs of the future. Check these beauties out.
London-based brand The Fableists make super-stylish ethical clobber, using organic materials, designed with longevity in mind.
Most of it's unisex to be handed down to any sibling, cousin or friend, and they're way sturdy - so, many years of tree climbing and bike riding ahead.
These jeans won't go out of style and will age nicely like proper thick denim does. Buy a size too big and rock XL turn-ups for a year, that way you'll get two years per child owner. On sale right now - that's £20 well spent.
4funkyflavours also use clever design to give their kidswear a nice long life. Sleeves have extra length and hems are low to allow room to grow.
4funkyflavours love an elastic waistband: so skirts grow with you and jumpsuits sit baggy on the hip or snug in the waist - and look fab for several inches of upward trajectory.
We can vouch from personal experience the dresses look super cute a couple years on layered over skinny jeans, and still in good nick for a second life via ebay.