Like so many good things (yep, we're Scandi-philes) wonderful Popupshop hails from Copenhagen - and perfectly embodies the city's design ethos of quality and honesty with a twist of wit. Pure, simple shapes, cut from super soft organic cotton and bamboo jersey are transformed with gorgeous photographic or painterly prints.
Kids love the animals - lions, tigers, elephants and dolphins, while the land and city scape prints have been branded 'epic' by our young clientele.
The dresses are perfectly simple, but the comfort factor and groovy prints mean kids don't want to take them off - so it's just as well they're comfy enough for every day and cool enough for parties. The watercolour iris print dress is so gorgeous we want it in adult sizes please, Popupshop.
Popupshop aim to make 'everlasting basic wear' and these pieces certainly feel like wardrobe staples that will be well loved (then passed on). Popupshop print onto their selection of sustainable fabrics and organic cotton using an environmentally-friendly colouring process, free from polluting heavy metal dyes, and they have a transparent ethical production process - including pics of their spotless Turkish factory on their website.
The UV swimwear has already made a big splash. It's fun, upbeat, and looks totally unique. And, most importantly, our kids love the fact that the classic swimsuits and racer back bikinis both sit tight and don't give them wedgies, even when clambering around rock pools. The little ones are big into the dolphin swim shorts and rash vest, while the seashore photographic printed surfer shorts look super solo on boys or with a bikini top on girls. What's not to love?