We don't like clothes from sweatshops and nor do our kids. We don't like pink for girls and blue for boys and nor do our kids. We like cleverly designed, thoughtful, fun, comfy, sustainable, stylish clothes that make us smile, and so do our kids.
Take one writer and one fashion maven. Each mother to a little girl. Introduce them at a playgroup. Give them a few years of snatched coffees, occasional cocktails, noisy dinners, weekends away, fashion shows and, finally, their half-baked plans to open an online shop selling beautifully made, ethical, sustainable, urban, stylish kid's clothing will become a reality.
With many years experience in the fashion industry – most recently representing eco fashion labels via her company Agent For Change - Mica is motivated by sourcing as ethically as possible, as well as new ways to buy and sell pieces worth having. She's also a mean collector of vintage.
Ruth’s background is in marketing and writing. Starting out in the PR team at Issey Miyake, today she is a copywriter, via a stint feature writing for various magazines as well as in Marketing Communications at The Body Shop.
The name Asphalt Flowers comes from a wonderful Shel Siverstein poem called Where The Sidewalk Ends. It's essential reading as far as we're concerned.
Kid's clothes with heart & soul
Parenting and fashion gurus, we ain’t. But we do love wonderful things for kids. Predictably ‘old skool’ about fast fashion, we’re into radical brands making beautiful things that really capture the imagination.
Our hazy nostalgia is for long afternoons berrying, dirty hands and bare feet on country lanes in the chills of the setting sun. So with those wistful pleasures in mind we’ve picked clothes for your kids that are fun, playful, comfy, stylish, ethically produced and made to last and last.
We’ve mixed our first groovy picks with a smattering of baby vintage and some super-duper-fly upcycled tees. We’re starting small but thinking big. So tell us what you like and what you’d like to see. And we promise to keep looking, sharing and generally caring for our kids and our planet.
And a lot of people ask about our lovely illustrations. They're hand drawn by Emily Warren, aka, The Stealthy Rabbit.